Some confused journalistic institutions frequently publish articles with yes or no questions in place of informative headlines. It is not clear if the headline writers actually don’t know the answers, nor is it clear to whom these questions are being posed, but according to Betteridge’s Law of Headlines, “any headline which ends in a question mark can be answered by the word no.”

Informed by this law, The Answer Is No serves a public purpose by watching Twitter for instances of journalistic uncertainty and answering them for the benefit of the publication and its readers.