Jason Eppink's Catalogue of Creative Triumphs

More than 3000 people downloaded an MP3 file, loaded it onto their players without listening to it, and simultaneously pressed play while in retail stores throughout midtown Manhattan.

Participants had gathered, unbeknownst to them, to celebrate the birthday of Steve, the Omnipotent Voice From Above, who was waiting for them in Bryant Park. Over the course of the evening, participants:

  • slow danced with merchandise
  • tidied up store displays
  • invented silly walks
  • followed unsuspecting pedestrians in single file lines
  • created an enormous collaborative poem
  • collectively drew world maps one continent at a time
  • sketched portraits of strangers
  • exchanged gifts with new friends
  • wrapped each other up in toilet paper for a mummy dance party

Further reading: full write-up from Improv Everywhere


MP3 Experiment Seven



Brainstorm Committee



Still Photographers

Available in the following departments: Aesthetic Interventions, Concepts, Experiments, Interactive Experiences, Other Benevolent Mischief, Unauthorized Happenings, Urban Transformations