Jason Eppink's Catalogue of Creative Triumphs

Pro Pants, now in its third year, is a counter-movement to Improv Everywhere‘s annual No Pants! Subway Ride. The Pro Pants mission is to inform pantsless riders about the joys and advantages of pants and to persuade them to accept pants into their lives. The campaign’s methods are highly effective: an estimated 100% of pantsless people enter a long-term pants-full lifestyle within 24 hours of encountering a Pro Pants representative.

After the successes of Pro Pants 2K9, the Pro Pants movement saw extraordinary growth for 2010: more than double the number of representatives and almost quadruple the amount of literature distributed.

The No Pants! ride started at six different locations across New York City, but all 3000 participants were slated to arrive at Union Square. Pro Pants representatives were ready to greet them:

  • Four Pro Pants representatives wearing sandwich boards roamed Union Square Park handing out pamphlets and engaging in thoughtful dialogue with the pantsless.
  • A dozen more representatives walked around passing out literature and directing the pants curious to Free Pants Test stations.
  • Eight Pro Pants representatives issued Free Pants Tests, one-page questionnaires entitled “Do You Need Pants?”.
  • Two Pants Technicians measured and fitted willing questionnaire-takers with pants if the results indicated they were in need (they always were, of course).

Pro Pants representatives issued more than 300 questionnaires, distributed 1500 pamphlets, and gave away 20 pairs of pants, including several fully recycled plastic “trial pants”. And within 24 hours, roughly 100% of the 3000 pantsless riders had accepted pants into their lives!

Materials

Sandwich Board
Sandwich Board

New for 2010, these sandwich boards were great conversation starters (and camera fodder).

Download as: AI or JPG
Are You Missing Something? lanyard
Are You Missing Something? lanyard

Pro Pants representative were asked to wear lanyards so they could be easily identified by pants-seekers.

Download as: DOC or PDF
The History of Pants! Page 1 The History of Pants! Page 2

The History of Pants!

New for 2010, a brief account of how pants have shaped humans and their history.

Download as: DOC or PDF

Do You Need Pants?

Inquiring pantsless persons were asked to fill out this short questionnaire, updated for 2010.

Download as: DOC or PDF
Free Pants Test
Free Pants Test

Based on Scientology's infamous "Free Stress Test" sign. Notice how the word "PANTS" splits to resemble a pair of pants.

Download as: PSD or JPG
Welcome to Pants Page 1 Welcome to Pants Page 2

Welcome to Pants!

An introduction to the World of Pants, including instructions and tips for proper usage, first introduced in 2009.

Download as: DOC or PDF
Are Pants Right For Me? Page 1 Are Pants Right For Me? Page 2

Are Pants Right For Me?

A modified version of the 2K8 pamphlet for those who want to learn more about pants but are not yet ready to make a commitment.

Download as: DOC or PDF

Prior Art

Credits

Masterminds

Sandwich Board Wearers
Jason Eppink
Keith McCullum
Sidney Oolong
Darya

Questionnaire Ambassadors

Pants Technicians
KD Herr
Debra Keneally

Literature Circulators
Meredith Bak
Ashleigh Cassemere-Stanfield
Paulo Fonesca
Yotam Gingold
Rachel Patterson
Pavan

Photographer

Pants Accumulator
Naomi Huth

Available in the following departments: Interactive Experiences, Other Benevolent Mischief, Unauthorized Happenings, Urban Transformations
Creative Commons Attribution-NonCommercial 3.0 UnportedLicensed under a Creative Commons Attribution-NonCommercial 3.0 Unported
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