Jason Eppink's Catalogue of Creative Triumphs

Pro Pants, now in its second year, is a counter-movement to Improv Everywhere‘s annual No Pants! Subway Ride. The Pro Pants mission is to inform pantsless riders about the joys and advantages of pants and to persuade them to accept pants into their lives. The campaign’s methods are highly effective: an estimated 100% of pantsless people enter a long-term pants-full lifestyle within 24 hours of encountering a Pro Pants representative.

While Pro Pants 2K8 achieved a perfect conversion rate, the Pro Pants movement shifted its approach for 2009 to create more opportunities for introspection and to minimize confrontational rhetoric.

Knowing the No Pants! Subway Ride would finish at Union Square, Pro Pants representatives set up Free Pants Tests stations in the park to greet the pantsless riders as they emerged from the subway station. Those not wearing pants were politely asked if they would be interested in completing a one-page questionnaire entitled “Do You Need Pants?” which was promptly graded by a Pro Pants representative.

If it was determined the pantsless questionnaire-taker needed pants (they always did, of course) they were given some literature and if interested, measured and fitted with their first pair of pants.

Despite the snowstorm, Pro Pants representatives issued 200 questionnaires, distributed over 400 pamphlets, and gave away more than 20 pairs of pants! And within 24 hours, roughly 100% of the pantsless riders had accepted pants into their lives!

Materials

Free Pants Test
Free Pants Test

Based on Scientology's infamous "Free Stress Test" sign. Notice how the word "PANTS" splits to resemble a pair of pants.

Download as: PSD or JPG

Do You Need Pants?

Inquiring pantsless persons were asked to fill out this short questionnaire.

Download as: DOC or PDF
Welcome to Pants Page 1 Welcome to Pants Page 2

Welcome to Pants!

An introduction to the World of Pants, including instructions and tips for proper usage.

Download as: DOC or PDF
Are Pants Right For Me? Page 1 Are Pants Right For Me? Page 2

Are Pants Right For Me?

A modified version of the 2K8 pamphlet for those who want to learn more about pants but are not yet ready to make a commitment.

Download as: DOC or PDF

Prior Art

Credits

Masterminds

Questionnaire Ambassadors
Anna Boiko-Weyrauch
Clay Ewing
Brendan Duffey
Joe Saavedra

Pants Bestower
Naomi Huth

Literature Circulators
Hari Khalsa
Ilya Kushnirsky

Available in the following departments: Aesthetic Interventions, Interactive Experiences, Other Benevolent Mischief, Unauthorized Happenings, Urban Transformations
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